You’re as excited as I am about Mad Men’s return after a super-long hiatus, right? I’ve been jonesing for some Joan…and Don and Peggy and Roger. Five seasons haven’t diminished the fact that the show is one of the smartest things on television. And guess what ya’ll? Last night’s episode introduced a new face to Sterling Cooper Draper Pryce. Thanks to an equal-opportunity employer advertisement, placed in The New York Times to childishly taunt rival company Young & Rubicam, SCDP was forced to integrate. Don Draper has a new secretary named Dawn. And she’s a black woman.

Now, given the track record of office hanky panky on Mad Men , I suppose I can’t blame viewers for wondering if Dawn will get any action. (Although much of the speculation seems to disregard the era’s racial and beauty hierarchy.) But it’s interesting to note who viewers think is most likely to make a play for Dawn.

A commenter on Slate magazine’s Facebook page offered: Lane is going to try and hook up with a black secretary. We know that he likes black women and he is looking for some strange.

In comments to an episode recap at The Guardian a viewer ticked off the important points gained from the first episode of the season: There will soon be a real “negro” character. Lane Price is randy, despite his wife being happier now. Lane Price (who once introduced a black Playboy Bunny to his father as his girlfriend) will be hiring a black secretary.

Elsewhere : It’ll be interesting to see if SCDP actually hires a black secretary, especially given Lane Pryce’s fondness for black women.

All over the web, folks are certain that Lane Pryce–and only Lane Pryce, who had a brief liaison with a black woman in season four–will be unable to resist Dawn’s charms. Why? Because a few dates with a particular black woman equals “a fondness for black women”? Because once you have the jungle fever, there is no turning back? Because only a certain sort cavorts with sisters?

There is something implicitly gross in this discussion. There is the idea that black women are all the same. One doesn’t like a particular, unique black woman, so much as have “a thing” for all of us. We aren’t women, but peculiar fetish objects. And once a man “catches” the fever, he can’t let it go. He is susceptible to any black woman in his vision. Of course some men do fetishize women, but loving women of color is consistently positioned as an unshakeable compulsion, rather than genuine interest.

And note that the black woman’s agency is invisible in all this speculation. Of course Dawn would want to bed one of the SCDP execs. I mean, so what if Roger Sterling performs in black face and makes racist jokes; he’s a rich, good-looking white guy. What’s not to love? Also, no acknowledgement of the very different ways society views the sexuality of black and white women. Dawn has far less latitude to be a sexual being–in the workplace no less–than Joan or Megan.

I’m going to have my eye on Dawn. I hope that Matt Weiner, Mad Men show runner, will allow her to be more than window dressing. A lot of folks are hot to see Mad Men finally tackle the racial issues of the past. But I suspect keeping an eye on the way people talk about the show’s new black character will reveal much more about the racial issues of the present.

Are you a ‘Mad Men’ fan? What do you think will happen?  

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  • babe

    Oh, and I doubt that the new black girl will be around for long. They never are. The “Weiners” don’t want blacks messing up the screen.


    One balck woman appealed to Lane, not the entire race of them. That particular lady had attributes (maybe affection for one) he lacks in his marriage. Why does that make him all hot for every attractive black woman? I was Peggy’s age during the time frame of Mad Men, and inter-racial romances were not the norm and not touted to the world.

  • AfroStyling

    Clutch has become a magnet for the dregs of society! Chineke!

  • Ravi

    what do I think will happen? well if television and movie trends are any indicator, I think she will end up sleeping with the first white guy that shows interest within the first couple episodes. This physical interaction won’t lead to a wedding or any long term loving relationship. maybe one of the many affairs that happens on the show.

    I guess this is progress.

  • Sad, t.v., movies, etc. are NOT big on keeping interracial couples together, it’s “get the sex out of the way asap so we can move on to the more important scenes”. I honestly don’t think that America has progressed as much as they’d like the world to believe they have when it comes to this important issue, but then what else can we expect from a mixed race nation that still believes it’s wrong to date or even marry outside of ones race’ to this very day?? Enjoy the interracial scenes while you can boys and girls.