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Since rising to the top of hip hop, Jay-Z–a former Brooklyn D-boy–has gone completely corporate, inking deals with Reebok, producing Broadway shows (‘Fela!’), and becoming part owner of the NBA franchise the Nets.

Over the past few years, Jigga’s been working overtime to bring to Nets to Brooklyn, a feat that is nearing completion. While the construction company puts the finishing touches on the downtown Brooklyn stadium, the team recently rolled out its new logo, a clean black-and-white design. But not everyone was pleased with the logo. While some brushed it off as a little boring and uninspiring, New York Post writer Phil Mushnick had some offensive advice for the team and its famous investor, Shawn Carter.

Mushnick wrote:

As long as the Nets are allowing Jay-Z to call their marketing shots — what a shock that he chose black and white as the new team colors to stress, as the Nets explained, their new “urban” home — why not have him apply the full Jay-Z treatment?

Why the Brooklyn Nets when they can be the New York N——s? The cheerleaders could be the Brooklyn B—-hes or Hoes. Team logo? A 9 mm with hollow-tip shell casings strewn beneath. Wanna be Jay-Z hip? Then go all the way!

Umm…what?

While Mushnick was waaaaay out of line and should be held accountable for his offensive comments (and by held accountable I mean fired), where were his editors who let this article by published without question?

Just like other writers who’ve said racially questionable things, I have no doubt Mushnick will feel the wrath of the ‘web, but I just wish people who actually think like this would keep it to themselves. Not everything we think or feel should sent into the ether for the world to see.

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  • Whatever

    I’m glad the Nets are coming to my borough but let’s get a few things straight. Jay Z is the front man that is there to make it “cool and hip.” He owns around 1% of the team and I highly doubt he even had any say in the creative process for the bland new logo.

    As for this writer… It’s the NY Post. I don’t even consider that a real source of news. They get away with being blatantly racist. While I often remind people myself that Jay Z is just another ex drug dealer rapper that falls in line with plenty other ignorant rappers, in this situation the writers comments were unnecessary.

  • Dee

    Welllllll, he is not far fetched in his comments! Blame Jay Z for still proudly rapping about his experience as a corner boy selling dope!

  • It’s so ridiculous! Jay-Z is doing positive things and this write is trying to associate him with negativity. WE never talk about history and how the 1% made their money on the backs of slaves and other poor people. The minute a hip hop artist is using creativity and doing what he does best which is creating a brand they have to pull out the “N” word and make it about something else.
    So sad… i hope people can see through this.

  • Bdutchess

    Some white folks are so insecure that the only way for them to showcase their ignorance as well as jealousy is to hide behind a article , or blog or whatever where they can say it openly yet hide at the same time and then later apologize . The NY post will say ” Oh we are sorry and the views and opinions of this particular writer is not what we are backing ,” most people who write articles want to be us , but showing their insecurity is the only way they know how to express their love for us instead of embracing and learning about people who are confident and secure in who they are and who dare to be different , keep it coming Mr. writer , I’m sure there’s more where they came from . Lol!!! Ain’t nothing like us baby just look around …

  • In one of hova ( Jay-z) songs he says hov did that so hopefully you wouldn’ have to go through that……. speaking about his street life. Whatever he did he did however growing up in the 80s in new York was tough and I’m pretty sure he was influenced by someone older in the projects that introduced him in the selling of drugs. It went from that ( selling drugs) to rapping about what he’s been through and what is going on in the streets. Now he’s a part owner of a NBA team and responsible for bringing jobs to Brooklyn and all this Guy can do is throw dirt on him. Shame on the post for having this type of reporter. Tell us about the Oliver north again. No need for me to speak on him but Google about the Guy who worked for president Regan Lmfao. You called him a hero. Beside that its called feeding of speech an artist should be able to express himself the way his fans want to hear him, for you the people its called choice. You have the choice to buy his music or not. QUESTION? If he stopped saying those word in his music would you buy his CDs? Probably not so. Oh and BTW Walmart has that covered for those of you who want to hear his music without the offensive language. Pat the dude on the back instead of reminding us of the hatred that lingers in the minds of weak people. Thank-you for allowing me to express myself :)