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Since rising to the top of hip hop, Jay-Z–a former Brooklyn D-boy–has gone completely corporate, inking deals with Reebok, producing Broadway shows (‘Fela!’), and becoming part owner of the NBA franchise the Nets.

Over the past few years, Jigga’s been working overtime to bring to Nets to Brooklyn, a feat that is nearing completion. While the construction company puts the finishing touches on the downtown Brooklyn stadium, the team recently rolled out its new logo, a clean black-and-white design. But not everyone was pleased with the logo. While some brushed it off as a little boring and uninspiring, New York Post writer Phil Mushnick had some offensive advice for the team and its famous investor, Shawn Carter.

Mushnick wrote:

As long as the Nets are allowing Jay-Z to call their marketing shots — what a shock that he chose black and white as the new team colors to stress, as the Nets explained, their new “urban” home — why not have him apply the full Jay-Z treatment?

Why the Brooklyn Nets when they can be the New York N——s? The cheerleaders could be the Brooklyn B—-hes or Hoes. Team logo? A 9 mm with hollow-tip shell casings strewn beneath. Wanna be Jay-Z hip? Then go all the way!

Umm…what?

While Mushnick was waaaaay out of line and should be held accountable for his offensive comments (and by held accountable I mean fired), where were his editors who let this article by published without question?

Just like other writers who’ve said racially questionable things, I have no doubt Mushnick will feel the wrath of the ‘web, but I just wish people who actually think like this would keep it to themselves. Not everything we think or feel should sent into the ether for the world to see.

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