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It’s not April, but I really, really wanted Adidas’ latest sneaker, the JS Roundhouse Mid, to be a joke. All be it a bad joke, but still.

I mean, who thought a pair of sneakers with bright orange shackles was a good idea? I demand they tell us! Whose weird feet should we hold to the fire? Who?!

According to a statement from Adidas, we can place the blame for these fugly kicks squarely on shoulders of designer Jeremy Scott, who probably thought he was creating something amazingly dope, only to find folks calling him a racist. Which…the company totally denies.

Adidas explains:

“The design of the JS Roundhouse Mid is nothing more than the designer Jeremy Scott’s outrageous and unique take on fashion and has nothing to do with slavery. Jeremy Scott is renowned as a designer whose style is quirky and lighthearted …  Any suggestion that this is linked to slavery is untruthful.”

While I don’t think the shoes are racist, perhaps Scott simply longed for the days of house arrest or chain gangs, or whatever very bad idea inspired these shoes.

I can see the tagline now: Be a slave to fashion! Buy Adidas!

(Now..that might be racist. But still. I just cracked myself up.)

Despite how horribly bad these shoes are, you know what’s worse? Some sucker is DEFINITELY going to buy a pair and rock them like it’s the first day of school. Shame.

What do you think of Adidas’ shackle sneakers?

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  • As I looked at the entire story on necolebitchie.com, I see that the person that made this design also made other outrageous designs. His designs are based on cartoons from back in the day. The design that this sneaker reflects is the cartoon with the blue bear that actually wears shackles on his hands…..now unless you’re telling me that this particular bear was racist….I’m not sure where the racism outcry is coming from. I believe that this is what takes away from the real issues being discussed. Only the partial story is being written when talking about this sneaker.

    People will complain about sneakers that people in the hood will still buy regardless instead of helping to clean up their own streets. Where is personal responsibility in the black community with the drugs, guns, failing school systems, absent parents and etc?

  • overseas_honeybee

    Beginning to wonder if companies even bother to test market their products anymore. Between that and the Crispy Chicken fiasco its hard to believe. Canceling a product launch at the last minute has got to hurt their pockets. Especially when that fugly shoe had the nerve to cost a couple hundred dollars.

  • jerseyshore

    considering how many people are killed for shoes that get stolen off their feet
    at least no one would kll for these, cause you can’t unlock them

    the simple truth is, although blacks think that everyone is thinking about them when they do things and that everything revolves around a certain view of the world that has only existed since 1970-1990 among african amerians where we need to boycott anything and everything that is deemed the slightest bit aimed at us— even when it has nothing to do with us– there are 7 billion people on the planet who aren’t black americans and they will come up with ideas that we dont like, but its not cause there racist, its cause they think differently and they didnt have blacks on the brain.

  • Bill W.

    The slackles are a gimmik. Attention getting. Nothing more or less.