The Grio — With a primary victory in Texas, what has been true for more than a month is now official: Mitt Romney is the Republican nominee for president of the United States in the 2012 election. Romney staved off rather mediocre opposition, including a disgraced former Speaker of the House and the CEO of a pizza chain that clearly has never owned a map, but what matters is that he is now the GOP’s nominee and will take on incumbent President Barack Obama in the general election. As is true with any candidate, Romney is now tasked with trying to win over voters by presenting his plan for the future of this country. The problem for Romney is that his campaign appears to be stuck in the past.

Take, for example, his two-and-a-half minute campaign video entitled “The Promise of America.” The schmaltzy clip is the opening salvo for his general election strategy and is intended to capture the “true spirit” of America, its people, and inspire the belief that Romney has their best interests at heart. Romney will fight for the American people and the American way of life. There’s one big problem: there aren’t any people of color in this video.

It’s inter-cut with speeches Romney has made across the country during the primary campaign, and there isn’t much he can do about who has or hasn’t shown up to his rallies. But in the staged moments, the Romney campaign didn’t think to add any black, Latino, Asian, or Native Americans into their vision of the fabric of America. They got young, old, men, and women, but neglected to include anyone of a darker hue. This is problematic on a few levels.

No one expects that Romney will win any significant portion of the black vote, but one thing every candidate knows in multicultural America is that during general election time you must appear to pander to every demographic, in order to attract those white swing voters who do care about the idea of America as melting pot. It’s why Romney visited a predominantly black school in West Philadelphia last week. He wasn’t trying to win black votes, but to appear compassionate to white voters. This video undoes some of that work.


(Continue Reading @ The Grio…)

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  • Bee

    Well, he’s just letting us know what he really thinks of us. Not a single Asian, Latino/a, or Black person in the whole damn video. Not surprised. So ironic, since whites are the real world minority. This country would collapse without minorities – we’re the engineers, doctors, teachers, lawyers, grocers, janitors, strawberry pickers, bus drivers, etc. of this country. If you look at any of those fields we (all people of color) either outnumber them or are rapidly close to outnumbering them in many/most major cities–law being the one field where we’re still a little behind in numbers. They’re just scared is all, and it’s showing more and more.

  • Tara

    The question should be ‘why would any black person want to be in a video with Mitt Romney or even seen supporting Mitt Romney’s campaign?’ Up until the 1960s his faith officially believed that the only way African Americans can enter into heaven is if they were slaves. To this day the Mormon church still widely instructs its followers to believe that people of Black descent are “cursed.” Mitt Romney is a man that wears his faith on his sleeve so I wouldn’t be surprised if he believes this. This would explain some of his comments about Black women being “welfare queens” during the primaries and why he has no color in his campaign video. He’s a racist and in his imaginary America there would be no Black and brown people unless they were taking orders from him.

    *****Just as a side note: Everyone should do there research on the Mormons’ beliefs about Black people. Its scary to think a guy of this faith can be President.