When rumors of Target’s refusal to sell Frank Ocean’s newest CD because of his sexual orientation began circulating the ’net, a few people vowed never to step foot in TarJay again. Although the company said its decision was strictly based on business, I heard grumblings from a few loyal Target shoppers reluctant to support the store if their views were anti-gay. And while most brands stay mum on their views about controversial issues, Chik-Fil-A’s president caused an uproar when he proudly came out against gay marriage, stating the company believes in “the biblical definition of the family unit.”

Chick-Fil-A is just the latest company that has been outed for their political views. Today, left-leaning political blog ThinkProgress released a list of companies that directly and indirectly funded “Right-Wing Attack Ads.”

As I glanced at the list and noticed my beloved Lakers on it — not because of their direct involvement but because of their dealings with AEG and its parent company headed by Philip Anschutz, a Republican donor — I wondered if it even mattered.

While I’m certainly not going to stop rooting for my home team, should the political ideology of the people behind the brands we support even matter?

In this day and age of corporate mergers, investments, and buyouts, I’d wager it would be nearly impossible to agree with every single player involved in a particular brand. So can we really put our money where our mouths are and only support those who think like us, or is it reasonable to think we’ll sometimes give our money to those with whom we adamantly disagree?

Speak on it Clutchettes and Gents: When it comes to brand loyalty, does the political stance of those who run the companies matter to you? 

*Photo via the L.A. Times

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  • Ms. Information

    I can disagree with gay marriage if I want to…do I think that gays should be beaten, denied jobs or hurt? No…but it is my damn prerogative to disagree with the issue if I wish.

  • Lisss

    Ok. So i suppose the opposite should also be true: all of the christians and other religious groups who disagree with gay marriage (because its not just us ‘Bible-thumpers’)should also boycott the companies who do support things such as gay marriage and abortions. We wouldn’t have an issue then, right?

    • Ms. Terious

      they have that right. feel free to boycott away! (not understanding your problem or your point *shrugs*)

    • Lisss

      No problem at all. Just making sure that had the opposite been true, nobody wouldv’e been up on here to complain.

    • Mademoiselle

      The Catholic Church does this routinely. I interned for an investment firm back in college that handled money from some of the local Catholic parishes, and they will not allow any of their money to be placed with organizations that espouse anything outside of their beliefs–that included organizations that support the military, abortions, gay rights, etc. Imagine the headache of trying to find profitable stocks that have absolutely no affiliation to the US Military. It happens.

    • RJ

      Anti-gay organizations do that all the time.