Fashion bloggers have a special appeal unlike any other media professionals in the business. Fashion editors are notoriously elite but there’s no aristocracy when it comes to being a blogger. Bloggers are perceived to be down-to-earth, everyday people who can connect with their audience and make fashion relateable. So what happens when fashion bloggers become famous?
The answers are varied. Recently, more bloggers have enjoyed notoriety and morphed into media personalities. Necole Bitchie is now a mainstay on red carpets and has her own publicity. BryanBoy has become something of an internet celebrity, appearing on the cover of magazines and even nagging a coveted spot as a future judge on “America’s Next Top Model.”
BryanBoy is represented by Hollywood talent agency CAA, who also represents Tom Cruise and Kanye West and recently signed The Man Repeller. That these bloggers would have a PR team and agent makes sense. They are, in fact, brands with a fanbase and influence who make a living entertaining. Why wouldn’t they have the same representation as Nicole Kidman or Diddy?
But in some corners, having a PR team and agent seems excessive for a blogger, who has built his/her brand on being relateable and authentic. In essence, it’s like “selling out.” For many readers, it takes away the integrity of said blogger’s site. Readers question whether bloggers are writing about a product because it’s sponsored or appearing at a party because an agent orchestrated it.
There’s also backlash from fashion journalists. Though noted editors may have a public persona (take Anna Wintour and Nina Garcia, for example), signing an agent or publicist is unheard of. Editors are expected to be more focused on creating content than amassing fame. A blogger’s pursuit of stardom is looked down upon in those circles.
My opinion is that if bloggers are fully in charge of their brand, then an agent and publicist can only help to expand it not compromise it. Necole Bitchie is a great example of this. She has representation but has still managed to be approachable and accessible to her fan base.
What do you think, Clutchettes? Should bloggers have agents? Is it selling out? What do you think of some fashion bloggers’ notoriety? Does it compromise their ability to relate to their readers?