Remember when white female rapper Kreayshawn was all the rage? Yeah, me neither.
After becoming wildly popular on YouTube with her video “Gucci Gucci,” Kreayshawn was poised to become hip hop’s next it girl. Magazines clamored to interview her, she amassed hundreds of thousands of Twitter followers, her crew, the White Girl Mob, caused controversy, and Sony/Columbia reportedly broke her off a million dollar advance. Just one year later, however, it seems to be all for naught.
According to reports, the Bay Area rapper sold just 3,900 albums in her first week of sales, landing her in the history books as the lowest selling debut for a major label.
While many cracked jokes about Kreayshawn’s swift fall from fame, I was relieved.
Had her album, Something ‘Bout Kreay, blown up, record labels would be scouring the web for the next Kreayshawn, and we’d be inundated with yet another “artist” whose talent amounts to white skin, hood lingo, quirky outfits, and catchy beats.
Although Kreayshawn’s weak album sales are a serious blow to her career, she doesn’t seem bothered by it. She recently tweeted, “Im so confused right now. Why is everyone so concerned with me? I think I’m just really popular.” Way to squeeze those lemons, girl.
In spite of taking a tiny bit of pleasure at her lackluster sales, I know that Kreayshawn’s new spot in flop history could very well inspire many to seek out her album and set her up to be the biggest comeback story in music.
But until that happens, I’m going to go listen to A Tribe Called Quest and thank the hip hop gods we dodged this odd little bullet.