On Thursday, New York’s war on obesity reached new heights when a ban was issued for big sodas and sugary drinks at the city’s restaurants. Pause for effect. Proposed by Mayor Michael Bloomberg, the ban puts a 16-ounce (453-gram) limit on soda (non-diet), energy drinks, sweetened teas and more.
While obesity is an enduring problem in the U.S. where two-thirds of adults are overweight, the ban is seen as excessive and intrusive by detractors. The loudest criticism comes from the soft-drink industry, who may be considering a lawsuit.
They say the ban unfairly points the blame on soft drinks, and I am inclined to agree. Snacks, fast food, over-processed foods, fried foods and even excessive alcohol consumption are unhealthy and can lead to tremendous weight gain, but they aren’t being targeted.
Bloomberg believes the ban on soda will curb obesity and keep people alive. He tweeted: “NYC’s new sugary drink policy is the single biggest step any gov’t has taken to curb (hash)obesity. It will help save lives.” Well, lives that aren’t hampered by poor diets of fast and processed foods, that is.