With just two weeks left to the presidential election, a Seattle-based conservative group is trying to erode President Obama’s strong support among black voters by running a 30-second ad criticizing the President for not paying advocating specifically for African-Americans.

The ad, paid for by Pivot Point, a political action committee launched this year, are running on BET in Seattle and the extremely important swing state of Ohio.

David Weigel of Slate spoke with Dave Shemwell, a scientist who runs the PAC part time.

Shemwell explained the ad’s backstory:

“I’ve been working with a fellow named Wayne Perryman, a local black evangelical pastor in Washington state who’s been active in gang outreach and various religious outreach programs,” said Shemwell. (The PAC chairman is white.) “Since he’s also a Romney supporter, I said I want to reach out into communities that are not Republican. I started talking about jobs, and all the things that people have in common, and he said: You’re not going to reach anyone that way.”

The 30-second spot criticizes President Obama for “cutting aid to black colleges,” black businesses, and supporting marriage equality, calling the President’s support for gay marriage rights “a slap in the face.”

Shemwell says he bought the ad for a rock-bottom price and could have run a national ad on BET for just $2000, but chose to focus on Ohio because “50,000 votes in that state could be a big deal this year.”

This isn’t the first time Conservative groups have reached out to black voters to try to get them to “vote their values.” Earlier this month a religious group called God Said began imploring black voters to vote their “Biblical Values” and presumably choose Mitt Romney.

While the President has not been very outspoken on policies that would specifically target black folks (possibly because many of our issues are the same as other Americans), it is foolish to believe the Romney administration would take a stronger stand on our issues.

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  • I can’t even believe they chose to talk about respect!!!!They have no respect for others so why do they feel they are owed respect? I Obama loses, they’ll have a lot more to complain about in 2016.

  • Joy

    OMG!! This is the corneist political ad I’ve ever seen in my life. And if you agree with Obama’s politics or not; it’s absurd to say he doesn’t respect black people. As for the religious take; a President is the President of ALL people….NOT just religious people. My point: not everyone in this country is religious and bible thumbing.

  • Anthony

    The same people who criticize Obama for cutting aid to black schools would have had a field day criticizing Obama if he had made increasing aid for black schools or anything else specifically for black people a priority. I do feel that Obama has been timid when it came to black interests, but making Eric Holder Attorney General was a huge plus IMO.

    As for gay marriage and people of faith, this church goer believes that marriage is a civil right and other people’s religious beliefs should have no bearing on another citizens rights.