London-based Duro Olowu recently announced a collaboration with JCPenney. Olowu, who is known for his spirited prints, will produce a capsule collection for the mass retailer. The prices will range from $10 to $100.
The collaboration will yield women’s clothing, accessories, stationary and home decor. It will be available in JCP stores and online from March through May 2013.
Olowu has fans in Michelle Obama and Solange Knowles, who enjoy his lively patterns and classic silhouettes. His line for JCPenney will offer a similar aesthetic at an affordable price.