It’s no secret that here at Clutch we’re huge fans of Joshua Kissi and Travis Gumbs’ site, Street Etiquette. The cutting-edge photography and uniquely captivating style sets Street Etiquette apart from the myriad of fashion blogs on the web.
Kissi and Gumbs’ sophisticated take on menswear caught the eye of The New York Times who labeled the site one of the “foremost online repositories of black style” and called the founders “the most prominent public faces of a new burst of black dandyism taking root in small retail outlets, niche fashion lines and thoughtful style blogs.”
At Clutch, we appreciated Street Etiquette for pushing the sartorial boundaries of black masculine style, fusing sharp sophisticated tailoring with a citylike unstudied flair. Kissi and Gumbs are fearless when cultivating their looks, which helped to usher in a new era of black mens fashion.
Their creativity also extends to photography. The duo tells a story through their Street Style photos, often featuring subjects in motion and in significant settings.
One editorial that received critical acclaim was “The Black Ivy.” The brilliant project celebrated the original HBCUs and the sharply-dressed gentlemen of yesteryear, their outfits re-imagined with a modernized twist.
So popular was the spread that it’s now the inspiration behind the brand’s first line of t-shirts. With a collegiate theme, the “Black Ivy” t-shirts have a charming vintage feel.
The tees feature logos and emblems inspired by college gear and are a bit faded to give the pieces a worn-in vibe.
They’re available here.
It’s so great to witness Street Etiquette’s first foray into clothing, and we’re excited for what’s to come!