Bushmaster, the firearms company that manufactured the rifle that Adam Lanza used to kill 28 people at Sandy Hook Elementary School last Friday, is making a bold statement with a new ad.

The gun makers have launched a “Mancard” campaign, equating manhood with the ownership of a firearm. Through the campaign gun users are allowed to revoke someone’s mancard for a variety of feminine actions: crying too much, being ruled by your woman, or using too much antibacterial soap.

Want to prove how much testosterone is in your bones? Buy a weapon — a Bushmaster gun at that.

Insensitively, the ad also shows a revoked man card for an “Adam L”. Playing, much?

What do you think of this ad? Do you think the gun company has crossed the line?

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