Though most people would like to retire the term “YOLO,” Drake believes he can create an empire based on the ubiquitous phrase. The 26 year-old rapper wasn’t the first to coin the moniker, which stands for “You Only Live Once.” However, he popularized recently in the song “The Motto.”
When Drake learned there were several pieces of “YOLO” merchandise for sale at Walgreens and Macy’s, he posted the following captions on Instagram:
“Walgreens…you gotta either chill or cut the cheque.” “Macy’s…same goes for you.”
We want him to have a seat.
If he did not trademark the moniker, which wasn’t really his to begin with, he can kiss dreams of a lawsuit goodbye. Neither Macys nor Walmart owes him as much as a response.
Furthermore, we couldn’t be more tired of hearing the phrase. From tales of a high schooler throwing a note across the class and screaming “YOLO” to the newly-coined term “yolo-sexual,” we’ve had enough.
We would love to leave YOLO, and all the merchandise it inspired, in 2012.