The Un-Fair Campaign is an organization that isn’t afraid to speak about White privilege and educate others on racism. Launched this past January in Duluth, Minn., the University of Wisconsin Duluth-Superior‘s organization, along with 16 other partners, was formed to educate White people in the community and encourage a dialogue to foster racial justice.

But their methods haven’t been received too well.

A number of billboards were set up in the community, such as the one below:


Several blogs, conservative ones of course, have called the ads “racially charged”.

“You can’t open a discussion on race and hope to see it move in a positive direction when you raise the topic by stereotyping an entire race. It spreads animosity and hate, teaches a new generation to point fingers and [focuses] on the color of our skin instead of the idea that we’re all human”, said Duluth resident, Phil Pierson.

Un-Fair’s mission is clearly defined on their website:

Our community is proud, resilient, strong and filled with disparities.  Duluth School District data for 2010 shows that 80% of white students graduate in four years compared to 34% of Native American students and 25% of African-American students. 2010 census data for Duluth shows that 18% of whites live in poverty compared to 67% of Blacks and 56% of Native Americans.

Recent data from St. Louis County Public Health and Human Services shows that a person living in one specific area of Duluth can expect to live 11 years longer than a person living in another specific area of Duluth. These statistics should be of concern to every one of us.

Although they recognize the criticism, they don’t plan on backing down. UW-Superior said in a statement released last week that the school is “proud to host the diversity dialogues” but will also work to reshape the campaign to not alienate one particular group.

“We have an obligation to engage in difficult conversations about complex, even controversial social issues, with a goal of finding workable solutions,” the UW-Superior statement reads.


What do you think about the campaign? Do you think the Un-Fair Campaign is doing the right thing to make people realize White privilege is real and force people to truly acknowledge the racism that still exists in society?

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