Everyone has an opinion on Fashion’s Night Out, which was initiated in 2009 as a way to encourage consumers to shop during the economic slump. The supportive crowd feels it’s a great way for fashion enthusiasts to mingle with celebrities, frequent their favorite retail haunts and enjoy free champagne while detractors complain about the large crowds and the fact that no one buys anything…ever.
The setbacks to the citywide event were widely reported after mobs of fans chased Anna Wintour and Kanye West down small city streets in 2011. A year later, cops were enlisted to contain the growing mobs while stores saw little to no increase in revenue.
This week, the sponsors of “Fashion’s Night Out” announced a hiatus, leading us to believe they’re paying attention to all the criticism. Via Glamazons Blog:
“The sponsors of the event—Vogue, the Council of Fashion Designers of America, and NYC & Co.—made the joint decision to go on hiatus so retailers and designers can focus their budgets on projects that are more in line with their specific objectives, rather than a big event on one night in September.”
It’s interesting they mention budgets and objectives because one of the most resounding complaints was the exorbitant cost of producing Fashion’s Night Out events and the small return on investment.
While the fashion lovers who enjoyed star-sightings and free cocktails will surely miss the festivities, others are happy to see it come to an end.