Bloomberg Businessweek tried it. The lucrative brainchild of New York City mayor, Michael Bloomberg, released its latest issue with a cartoon illustration cover depicting stereotypical black folks “rolling in the dough.”

We’ve been reduced to caricatures on the cover of one of the most circulated weekly business magazines. Even the subhead is disrespectful. “Flips. No-look bids. 300 percent returns. What could possibly go wrong?”

So minorities are responsible for the current housing bubble and we’re participating in flipping, which Housing Wire points out, is fraud? Fraudulent minorities are benefitting from an uptick in the housing market. How kosher.

I’m still puzzled as to how this cover made it through the editorial process without someone mentioning its racist undertones. It reminds us all of the importance of diversity in media. A minority designer or senior editor could’ve lifted the red flag on this cover before it was chosen.

Josh Tyrangiel, Bloomberg Businessweek’s editor-in-chief has apologized for how the cover was received.  “Our cover illustration got strong reactions, which we regret,” he said in a statement. “If we had to do it over again, we’d do it differently.”

Bloomberg Businessweek should’ve done it right the first time.

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  • Barbara

    @Moon in the sky. Thanks for your post.

    When I saw your comment that the person was Latino, I thought to myself “Clarence Thomas.” On the last time around, wasn’t Clarence Thomas the “only” Supreme Court Just to vote against renewing the Voting Act? Did the Whites deliberately put him on the Court because they knew hewas the type Black person reliably to be anti-Black? So, it’s really the Whites who are doing it; but they use a Blak face to “cover” for them.

    I use this same analysis for the Latino who drew this cover fo Bloomberg Businessweek. The racist cover says what they want to say and sends the message they want, whether the inside story says anything or not that’s racist.

    That’s my take on it.

  • Ange B

    I don’t think Newsweek would have done the cover differently at all. If they had then they wouldn’t even entertain this cover as a possibility in the first place.

  • jeni

    I can’t believe that this cover is real. Racist. Bloomberg should personally apologize and fire the multiple editors who saw this and sent it to print.