Bloomberg Businessweek tried it. The lucrative brainchild of New York City mayor, Michael Bloomberg, released its latest issue with a cartoon illustration cover depicting stereotypical black folks “rolling in the dough.”

We’ve been reduced to caricatures on the cover of one of the most circulated weekly business magazines. Even the subhead is disrespectful. “Flips. No-look bids. 300 percent returns. What could possibly go wrong?”

So minorities are responsible for the current housing bubble and we’re participating in flipping, which Housing Wire points out, is fraud? Fraudulent minorities are benefitting from an uptick in the housing market. How kosher.

I’m still puzzled as to how this cover made it through the editorial process without someone mentioning its racist undertones. It reminds us all of the importance of diversity in media. A minority designer or senior editor could’ve lifted the red flag on this cover before it was chosen.

Josh Tyrangiel, Bloomberg Businessweek’s editor-in-chief has apologized for how the cover was received.  “Our cover illustration got strong reactions, which we regret,” he said in a statement. “If we had to do it over again, we’d do it differently.”

Bloomberg Businessweek should’ve done it right the first time.

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