Åhléns, a clothing store in Sweden, is shaking things up in the retail industry with their full-figured mannequins, which went viral on Facebook last week. The mannequins aren’t abnormally thin and tall like most standard types, but are shaped to resemble a full-figured body type, in purple bras and boy shorts no less.

The post garnered over 50,000 likes in a few short days, revealing that consumers are hungry for mannequins that reflect their body shape and size.

Some people are making the claim that US brands should follow suit as our country has a troubled history with mannequins. They are generally skinny and lithe and sometimes “six sizes taller and smaller than the average person,” says the Chicago Tribune.

On the other side of the spectrum, there are plus-size mannequins which cater to a powerful and lucrative market but rarely any mannequins that speak to women who fall somewhere in the middle. The closest I’ve seen to a full-figured mannequin outside of a plus size store are those in urban shops that have fuller butts to show off denim jeans. Beyond those, most mannequins resemble high fashion runway models rather than the everyday women who make up the consumer base.

What are your thoughts, Clutchettes and Gents? Should more US brands embrace full-figured models?

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  • It would be nice, but I’m skinny so don’t leave me out either. But I agree,there should be a reprensentation of all sizes.

  • Nice to see, for a plus-size women some options out there and this will make them happier.

  • Ryan

    It’s ridiculous to call woman with a healthy fat percentage and good hip waste ratio “plus sized” or “full figured” or anything besides attractive. I don’t comprehend any labeling that confuses people with different bone structures and muscularity levels with obesity.

    The different functional body types are healthy for the world. I will however stress functional. We have to have some discipline in this world as food companies don’t care about us or our health, just their profits.

    The documentary Forks over Knives is a good watch. While I doubt I’m going to become a vegan, health has went down a lot since we stopped eating an abundance of fresh plants and started eating way more meat and dairy products and processed food and sugar.

  • I would love to see this.

  • No_chaser

    Ok, sure there should be diversity in mannequin shapes within stores that cater to larger sizes, but lets be real– fuller figures are attained through more fat on the body (not “big” bones”).
    Most of the time, said fat accumulates in less than desirable areas like the stomach, upper arms, thighs, even the back. So if we’re gonna request bigger mannequins, let them look like REAL overweight people. Not so glamorous, is it?

    • ine

      Naaaaah ….the author of the mannequins just want to show diversity of figures. WE are not all tall and skinny bonny, we are sometimes short and very athletic build or tall and full. BUt if you look at mannequins all other the world – they all the same. Yes and i do not mind to see some not – proportional ones…it is real at least and makes woman feel beautiful no matter what.