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Willow Smith Joins "Delete Digital Drama" CampaignSeventeen recently launched the “Delete Digital Drama” campaign aimed to battle cyberbullying. The campaign urges young people to not feed into cyberbullying by deleting harsh and mean comments they see on their Twitter, Facebook and Instagram. Willow Smith is the latest celebrity to take part in the campaign.  Willow will join the Demi Lovato, Kendall and Kyle Jenner, as they use their “star” power to educate others about cyberbullying.

Last week Jada Pinkett wrote about teens and cyberbullying via her Facebook page:

How can we ask for our young stars to have a high level of responsibility if we are not demonstrating that same level of responsibility towards them?
This last week, I had to really evaluate the communication in regard to our young artists in the media. I was trying to differentiate cyber-bullying from how we attack and ridicule our young stars through media and social networks. It is as if we have forgotten what it means to be young or even how to behave like good ol’ grown folk. Do we feel as though we can say and do what we please without demonstrating any responsibility simply because they are famous? Is it okay to continually attack and criticize a famous 19-year-old who is simply trying to build a life, exercise his talents while figuring out what manhood and fame is all about as he carries the weight of supporting his family as well as providing the paychecks to others who depend on him to work so they can feed their families as well? Does that render being called a cunt by an adult male photographer as you try to return to your hotel after leaving the hospital? Or what about our nine-year old beautiful Oscar nominee who was referred to as a cunt as well? Or what about being a young woman in her early twenties, exploring the intricacies of love and power on the world stage? And should we shame a young woman for displaying a sense of innocence as she navigates through the murky waters of love, heartbreak, and fame? Are these young people not allowed to be young, make mistakes, grow, and eventually transform a million times before our eyes? Are we asking them to defy the laws of nature because of who they are? Why can’t we congratulate them for the capacity to work through their challenges on a world stage and still deliver products that keep them on top. We all know how hard it is to keep our head above water, even in the privacy of our own homes let alone on the world stage. Imagine yourself, at their age, with the spotlights, challenges and responsibilities. Most of us would have fallen to the waste side before we could even get to a crashed Ferrari, a controversial romance, several heart breaks, or an Oscar nomination at NINE. We WISH we could have had the capacity to accomplish HALF of what they have accomplished along with ALL these challenges they face. But…maybe THAT’S the problem…we WISH we could have or even…we WISH we could.

Fashion designer Nanette Lepore has designed trendy tees and tank-tops that have the word “Delete” across the front to keep those aware that cyber-bullying is alive and well. All proceeds from the shirts will benefit, STOMP Out Bullying, a national anti-bullying organization.

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  • Sasha

    I think this is a great campaign however I would take it one step further. If comments contain threats of a violent nature such as rape, beating the person up, murdering them, etc., I would first take a screen grab of it, send it to the local authorities and then delete them. Nowadays people link everything to personal accounts so it wouldn’t take long to find out who someone is and possibly bring criminal charges against them. These threats are crimes and should not go unpunished, people need to start being accountable for the things they say rather than hiding behind and being protected by internet anonymity.

  • 100% behind this campaign. At the same time if you really want to fix the problem you also have to understand acknowledge and call out the source of cyberbullying: angry, unhappy and attention starved kids. Jada talks about rich star kids as if they are on a higher plane and that’s part of the problem; the bullies are usually poor kids and get absolutely no positive attention from anyone.

    Whenever you see some little malcontent posting something mean to a celebrity or other person they are a seriously hurting person who wants acceptance with his/her peers (thinks being as mean as possible is the way) or wants attention anyway that they can get it. A widespread campaign addressing this ugly side of cyberbullying might help (hurt people hurt people). What’s really sad is when you still see grown adults acting like this.

    • TajMarie

      I am all for the campaign too. However, I have that same problem with her as well — putting rich kids on some sort of pedestal. There are many children who are “not” rich and famous who finds themselves cyber-bullied either because they have become the new kid at their school, are gay and or bisexual, have a high academic achievement, or is a threat to one’s popularity. Also (and I know I am going to get thumbed down for this) I think it is a bit contrived to compare the case of Quvenzhan√© Wallis with that of someone as Taylor Swift. Those are two different cases. Taylor is an adult. Although there is no justification for demeaning language, you can’t have it both ways where she has a prerogative to do whatever she wants to do, but still can’t be criticize in any matter or to any degree if people don’t agree with her behavior (and haven’t seen any criticism of her that didn’t seem fair). Again, I am all for fighting against cyberbullying, but it would be nice if Jada would at least act as if other children are just as important too. If she feels there is some sort of slight against children for being famous, perhaps she needs to take that up with the media industry instead of the public at large.