EdenEden Food (you might be most familiar with their line of soy milk, Organic EdenSoy) is suing the Obama administration over the requirement that companies cover birth control in their health plans.

The lawsuit is interesting mostly because Eden Food’s target demographic is the left leaning, hipster-like set. Filing a lawsuit over a topic that many of that demographic consider a women’s rights issue seems at best problematic image-wise.

In an interview with Salon, Eden Food’s president Michael Potter attempted the set the record straight on his reasons for filing the suit. “I don’t care if the federal government is telling me to buy my employees Jack Daniel’s or birth control. What gives them the right to tell me that I have to do that? That’s my issue, that’s what I object to, and that’s the beginning and end of the story. I’m not trying to get birth control out of Rite Aid or Wal-Mart, but don’t tell me I gotta pay for it,” said Potter.

Eden Foods has been feeling the heat for this lawsuit. Potter admits that sells have taken a hit in recent days, their Facebook page has numerous complaints and many boycotts (big and small) have been waged. But so far Potter stands by his decision. “I’m not in your bedroom, Obama’s in your bedroom,” he said.

What do you think about Eden Food’s lawsuit? Would you stop buying a company’s products if you did not agree with its political leanings?

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  • omfg

    this is a bad move by this company. i’ll bet the majority of their customers are actually women, esp. the ones who buy soy milk.

    i know i for one will not purchase their products.

    i find it interesting the things people get up in arms about vs those they don’t. the government requires many things. why does he focus on this one little item? is he suing over the general health care mandate? what’s so incredibly noteworthy about birth control coverage that a suit needs to be brought about its mandate? why isn’t the company suing over other law/rules/mandates the government makes that may be equally as offensive to a libertarian?

  • The Comment

    I like reading the stories of all these health food companies who promise to give your family the best nutrition in their products. I examine the graphic details of happy families eating fresh food in some pristine setting. Everything is lush. Everything is perfect.

    Who do they think is drinking soy milk? Women! Duh!

  • MommieDearest

    Yeah, but I bet the company covers Viagra. GTFOHWTBS…

  • The Comment

    OMG!!!!! U R sooo right!!!! That is soo blatently sexist! The older I get the more I see that men are a trip.

  • Melissa

    I like their products and I’m conservative…