I can’t say that I didn’t see this coming. In response to Rick Ross’ “rape lyrics”, athletic apparel giant Reebok has ended their relationship with Rick Ross.

In a statement to TMZ, Reebok said:

“Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand.  Unfortunately, Rick Ross has failed to do so. While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse.”

Rick Ross has yet to release a statement in reference to Reebok’s decision.



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  • Self Preservation First

    This is more about the difference in what happens when white women are outraged and offended and what happens when black women are outraged and offfended. When white women speak people listen. When black women speak people yawn.

  • that is why you have to have real hip hop people dong thing like this like the original bboy in the hip hop game for over 30 years