Chime for Change

Self-identified modern feminist, Beyoncé, is co-creator and artistic director of Gucci’s Chime for Change. The international initiative was organized to empower and uplift women by calling for “change for girls and women in the loudest voice possible.” Chime for Change “brings the issues of education, health and justice for girls and women to the world stage.”

One of the tools Chime for Change wields to accomplish its objectives is the power of spotlight. Spokeswomen Frida Giannini, Salma Hayek and Beyoncé are highlighting influential women by recording quick videos explaining who they chime for.

Blue Ivy’s mother chimes for Tina Knowles. “My mother always sees the beauty in every human being,” she says in the 39-second clip. “I think her gift is understanding and helping people get to their best selves. Her gift is finding the qualities in every human being.”

We all chime for something or someone that’s guided our ordered steps.

I chime for my mother, Kelly, who had two children and a husband before 21 and still defied the statistics.

I chime for my grandmother, Carol, whose love for family is unparalleled. She uses the kitchen to commune three-generations of women for laughter and spiritual nourishment.

I chime for my ancestral foremothers that shed tears and blood for me to be successful.

I chime for Joan Morgan, bell hooks, Alice Walker and Zora Neale Hurston, who use words to explore the complexities of black womanhood.

Knowles-Carter views chiming as an important bridge between setting goals and achieving them. “Girls have to be taught from early on that they are strong and capable of being anything they want to be. It’s up to us to change the statistics for women around the world,” she said.

Beyoncé and other musicians are performing at The Sound of Change, a charity concert in London to raise awareness and funds for girls and women around the world. It will be broadcast live from London’s Twickenham Stadium on June 1.

Check out the video below Clutchettes and tell us who do you chime for?

Tags: ,
Like Us On Facebook Follow Us On Twitter
  • I chime for all children in poor countries who do not have access to education.

  • RightOn

    How do you Chime for Health AND help Pepsi sell their products at the same damn time?!?!

    • Beyonce

      Because I am feministe and Michelle Obama inspires me in her office as First Lady to be a asertive woman!
      My endorsment with pepsi is just business, but Chime is close to my heart becasuse I hope to inspire little girls all over the world!!

  • I chime for domestic violence protection and I chime in for mental health awareness….bipolar disorder, narcissism disorder and borderline personality disorder are at an all time high!

  • blue sunshine

    I chime for World Travel… After living in Europe for over 5 years and having experienced such culture and education, it is now my mission to inspire black people to explore…. I work at an HBCU now and some of these kids are scared to travel outside the State!!!

  • Beyonce is so funny. “I chime for health . . . but buy Pepsi”