Chime for Change

Self-identified modern feminist, Beyoncé, is co-creator and artistic director of Gucci’s Chime for Change. The international initiative was organized to empower and uplift women by calling for “change for girls and women in the loudest voice possible.” Chime for Change “brings the issues of education, health and justice for girls and women to the world stage.”

One of the tools Chime for Change wields to accomplish its objectives is the power of spotlight. Spokeswomen Frida Giannini, Salma Hayek and Beyoncé are highlighting influential women by recording quick videos explaining who they chime for.

Blue Ivy’s mother chimes for Tina Knowles. “My mother always sees the beauty in every human being,” she says in the 39-second clip. “I think her gift is understanding and helping people get to their best selves. Her gift is finding the qualities in every human being.”

We all chime for something or someone that’s guided our ordered steps.

I chime for my mother, Kelly, who had two children and a husband before 21 and still defied the statistics.

I chime for my grandmother, Carol, whose love for family is unparalleled. She uses the kitchen to commune three-generations of women for laughter and spiritual nourishment.

I chime for my ancestral foremothers that shed tears and blood for me to be successful.

I chime for Joan Morgan, bell hooks, Alice Walker and Zora Neale Hurston, who use words to explore the complexities of black womanhood.

Knowles-Carter views chiming as an important bridge between setting goals and achieving them. “Girls have to be taught from early on that they are strong and capable of being anything they want to be. It’s up to us to change the statistics for women around the world,” she said.

Beyoncé and other musicians are performing at The Sound of Change, a charity concert in London to raise awareness and funds for girls and women around the world. It will be broadcast live from London’s Twickenham Stadium on June 1.

Check out the video below Clutchettes and tell us who do you chime for?

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