Grace Colbert

It’s been almost two weeks since Cheerios released a commercial featuring an interracial family with a white mother, black father and biracial child. Internet backlash was immediate. Hateful slurs and racist vitriol led Cheerios to close the comments section on the commercial’s YouTube video.

Grace Golbert, the adorable kid featured in the commercial, appeared on MSNBC with her parents to discuss the 30-second clip. Colbert thought all of the attention was due to her “great smile,” not the resistance to interracial families in the United States.

Colbert is the product of an interracial couple. Her father, Christopher, is African-American. Her mother, Janet, is white. Both parents are proud of their six-year-old daughter’s accomplishment and hope the controversy fuels dialogue about the “changing face” of America.

“America needs to see that this is just a way of life,” Christopher said in the interview. “I wasn’t upset or anything. I was pretty much really excited about having this type of reaction so we can see where we still stand in America. But look out, America, because this is just reality.”

He continued, “We’re also part of the face of America.

Camille Gibson, vice president of marketing for Cheerios, agrees. She told Gawker the overall response to the advertisement was positive.

“Consumers have responded positively to our new Cheerios ad. At Cheerios, we know there are many kinds of families and we celebrate them all.”

MSNBC reports positive comments about the commercial outnumbered negative by almost 10-to-1.

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  • That you are at all putting attention to “interracial”, shows there is a lot of racism in U.S.

  • LDL90

    I am 22 and mixed race. I had a hard time growing up in a medium sized city because even in the 90’s racism was still being taught to children. Apparently, it is still alive and rampant. It is unfortunate that so many people are set back because of ridiculous preconceived notions. It’s just skin color! Get over it and move on with more important issues than discriminating against someone who has darker skin than you.