There is talk of boycotting Wendy’s Restaurants, the third largest fastfood franchise in the world, for their allegedly race-exclusive scholarship program.

The campaign in question, dubbed “Wendy’s High School Heisman,” purports to honor the top high school scholars, athletes and citizens in the country. The problem is all 28 winners from 2011 and 2012 are white; not one African-American, Asian American, Native American or Hispanic American made the cut.

Some critics are calling the company, which reportedly brings in $360 million in revenue annually, racist, noting that they also lack diversity among their board of directors and leadership team.

The scholarship program site offers the following criteria for the program, and doesn’t list race as a factor:

For the past nineteen years, Wendy’s Restaurants have teamed up with the Heisman Memorial Trophy Committee to create the Wendy’s High School Heisman Award. The award honors both male and female high school students who excel in academics, athletics and student leadership.

We want applications from both male and female student athletes who exhibit excellence in the classroom, on the playing field, and within their communities. Eligibility for application is limited exclusively to men and women whose senior year of high school is the 2013–2014 academic year, who have at least a “B” grade average, and participate in at least one of 27 sports. We want to hear from all student athletes who work hard, are dedicated, and have become role models for underclassmen.

Some believe the white-washed scholarship recipients indicate racist views held by the corporation, and they are looking to boycott Wendy’s Restaurants as a result. What are your thoughts, Clutchettes?


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