Beyonce’s Pepsi campaign was met with disdain from critics. After dancing to fight childhood obesity with Michelle Obama’s “Let’s Move” campaign, many thought it was hypocritical for her to shell soda, which is seen to be a major contributor to childhood obesity.

Beyonce kept quiet when the controversy first erupted, but she’s addressing it now in a recent cover story and shoot for Flaunt Magazine.

Flaunt: Some were critical at your participating in a Pepsi campaign after you moved your body for childhood obesity. Where is the balance between your career objectives and your philanthropy?

Beyonce: “Pepsi is a brand I’ve grown up seeing my heroes collaborate with. The company respects musicians and artistry. I wouldn’t encourage any person, especially a child, to live life without balance. When you work out, take care of your body, rehearse as hard as I rehearsed in the commercial, I think it’s great to have a Pepsi or Diet Pepsi when you want one. It’s all about choices.”

And there you have it. Rehearse as hard as Beyonce does, and then you can drink Pepsi when you want to.

Here are other quotes from Beyonce’s interview:

Flaunt: Gay men are drawn to you and empowered by you, as they have been to “gay icons” Judy Garland, Barbra Streisand, Cher, and Madonna. What is it about you, and those women, that gay men love?

Beyonce: “I’m flattered if I’m in the company of those great women. I think they love that we are bold, unafraid to love, and flaunt our sexuality and strength.”

Flaunt: Millennials make up a huge part of your fan base. Thousands of them have responded to your Instagram hashtag #beygood to promote goodwill. How do you feel about the media’s take on youth as the “me me me” generation, or a generation of “slack-tivists” [people who are activists online but not in the real world]?

Beyonce: “At my concerts I see the opposite. They are engaged in making a difference. We have collected tons of donations that will go towards creating jobs and helping people get jobs. That’s something I want to celebrate. For Chime for Change we raised awareness and over $4 million in one day for equal rights for girls everywhere. So many people at that concert were young. They are more socially responsible than they get credit for.”

Flaunt: You have always carefully sculpted your image and controlled public access to your off-stage life. Is there anything to envy about stars who don’t care about safeguarding their private lives?

Beyonce: “I have chosen to keep certain aspects of my life private. But I also love sharing what makes me happy, especially through photography.”

What do you think of Beyonce’s interview, Clutchettes?


Tags: , , ,
Like Us On Facebook Follow Us On Twitter
  • sunkissbliss

    Moderation is key, as is portion control. But, the issue is that celebrities are not role models, whatever they endorse is about their promotional and publicity needs, not all, but MOST OF THE TIME. Who passes up 50 million? We have just given celebrity brands too much credibility (as to their social awareness affinity) and accountability (for raising today’s kids) based on their ability to influence, which isn’t necessarily their job. Becoming a celebrity or famous or at the top in the entertainment industry is a lot easier than staying there. While they’re highly visible, rule social media, make millions off of their image alone, aside from their work, celebrities also have a tough job of staying relevant in today’s pop culture, so he or she may do or say whatever is in their best interest. Working with the first lady youth obesity health initiative and then endorsing sodas wasn’t bad, but had it been Vitamin Water (a soda brand) giving up the 50 mil, it would have been more cohesive to the effort. But, Pepsi needed to stimulate soda sales, teas and waters’ market share is growing. Sofia Vergara is also a huge spokesperson for Diet Pepsi (which is worst than regular soda) and speaks to the Latino consumer.This is business!

  • Blasè

    is that Beyonce in that pic?