Beyoncé has painted her pinkie finger a marvelous, sparkly pink shade in honor of Breast Cancer Awareness Month, which started on October 1.

The superstar singer and mom posted a pic to Instagram of her sporting the nail lacquer, which was created by designer Matthew Williamson and model and actress Poppy Delevinge in partnership with Nails Inc., reports.

The shade, Pinkie Pink, is available for $9.50. One dollar from the sale of each bottle will be donated towards the fight against breast cancer as part of the Nails Inc. Paint Your Pinkie Pink campaign.

Promoting this cause, Beyoncé posted on Instagram along with her “pinky pink” photo: “Breast Cancer Awareness month starts today [sic] paint your pinky pink!”


Beyoncé is hardly the only person to get involved. The Nails Inc. web site displays a photo stream of women who have followed suit by painting their pinkies with the shade in support of breast cancer awareness.

(Continue Reading @ The Grio…)

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  • I can’t stand this woman. NOTHING is real with her. NOTHING!

  • There’s ALWAYS an angle with Beyonce. Every move she makes has an ANGLE behind it.

  • SMCD

    Sweet! Now let us talk about the carcinogens in cosmetics, including nail polish, which may be contributing to the high rates of cancer in women.

    • vintage3000

      While I do use nail polish occasionally, I hear you. The information on the cosmetics website made me give up a few products I used for years, including items marketed as natural and organic.

  • Ms common sense from the 70’s

    Goodness this women is so steeped in materialism she couldn’t even take the picture on a plain white table. She probably have investments in everything in the picture, including Facebook/Instagram

  • CharJay

    funny I decided to paint my toes pink because of Breast Cancer Awareness month.