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On the heels of just announcing that it will no longer market some of its less nutritional options to children, McDonald’s is now looking to educate the kids. Because McDonald’s loves children, especially those children whose parents allow them to eat their meat byproducts. From November 1 to November 13, McDonald’s will do away with their regular Happy Meal toys and stuff each Happy Meal bag with books. 

According to McDonald’s, the books will all come with a “message” about healthy eating habits.  In the book called The Goat Who Ate Everything, the main character (a goat of course) will have eating control issues.  Unfortunately, McDonald’s isn’t reaching out to published or up and coming authors, but will write the books on their own.

Not everyone is singing praise about the newest McDonald’s campaign. The advocacy group,  Corporate Accountability International, thinks this newest McDonald’s campaign is just a ploy to reinforce the brand to kids and parents.

“By associating the brand with a message of healthy eating, it’s tricking kids and parents into thinking that McDonald’s has their best interests in mind,” she said. “This move is clearly a reaction to growing pressure from parents and health professionals around the impact its marketing is having on kids – driving an epidemic of diet-related disease. This is not the change parents and health professionals have been demanding.”

I’m all for reading, especially when it comes to the lost art of reading an actual book and not an e-book. But come on McDonald’s, we see what you’re doing here. But then again, it’s not the 5-year-old children driving up to the drive-through window purchasing Happy Meals, it’s their parents.

Clutchettes, what do you think about the new Happy Meal books?

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  • Annoyed

    People can’t say no to their kids. Fast Food Nation should be required reading for every expectant parent. It would make saying “no” a lot easier.

    • BeanBean

      Yes people can! There were many times I asked for McDonalds when I was small and mom told me, “No, and don’t ask again.” The only time she yielded was when we were on long distance drives and all of our snacks had run out and it was too late to restock at Walmart.

  • Mmmgood

    I don’t see anything wrong with McDonald’s adding books to their Happy Meals if they want to, but it seems like too many people are expecting a fast food place to be healthy and educational when that should be the main goal at home. You can’t rely on a FAST FOOD place to be truly healthy. If you are going to McDonald’s that much where you feel the need to complain about the nutrition, you’re probably spending too much time there. Satisfries (Burger King), trying to make McDonald’s into a mini nutrition class, smh.

  • Reality Check

    The problem is food choice. Sometimes in black neighborhoods, McDonald’s is the ONLY food choice. That is the problem. You are not going to find Whole Foods in black neighborhoods. Well, first of all, what black working class family can afford that? Given this, adding books and other things to entice kids to McDonald’s is a problem. I think those who are saying black parents have a choice to not take their kids to fast food places are naive. Sometimes, that is all they have access to. Have you gone to the hood lately? No Farmer’s Markets there!

    • In the D

      Maybe not all black parents have grocery stores to go to, but many do. We aren’t ALL poor or live in food deserts. I live downtown Detroit, and within city limits, we have a Whole Foods, a Meijer (grocery store). We also have other stores (at least 35) scattered around the city like Spartan stores (which are by no means organic, but they definitely beat fast food).