The NFL is currently a huddle of  pink in honor the their Breast Cancer Awareness initiative. Honestly, I’ve always had an issue with the NFL turning pink because they don’t turn blue to raise awareness about prostate cancer, I mean, the NFL is filled with men with prostates. Currently the NFL is under fire after a report on how profits from the league’s pink merchandise sales are distributed.

A report by Business Insider shows much beneficiaries receive and the American Cancer Society (ACS) is the smallest:

“For every $100 in pink merchandise sold, $12.50 goes to the NFL. Of that, $11.25 goes to the American Cancer Society (ACS) and the NFL keeps the rest. The remaining money is then divided up by the company that makes the merchandise (37.5%) and the company that sells the merchandise (50.0%), which is often the NFL and the individual teams.”

Any of the pink merchandise bought  from the NFL’s official site, the league gets 12.5 percent for royalties (11.25 percent of which they donate to the ACS), but the league then receives an additional 50 percent by being the vendor of the merchandise. So in actuality, the NFL is not donating 11.25 percent of their 12.5 percent, but rather 11.25 percent from their 62.5 percent.

This exactly why instead of buying tons of pink crap from the NFL or any other company suggesting that profits will benefit a cancer charity, you should instead just donate to a charity. But even then, make sure the charity you’re donating to has their ducks in a row.

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