A billboard featuring a depiction of Jesus Christ with tattoos and the website has ignited a debate in a Texas town over the limits of decency and religious icons. The billboard advertises the site, a site that features a video of Jesus removing tattooed words off customers’ bodies.

The words removed include “useless,” “addicted” and “outcast.”

The Jesus then adds new words like “freedom,” “brave” and “accepted.”

The website’s creators say the site is meant to share the “life-changing gift of peace and acceptance if you choose to build your relationship with Jesus.”

One local resident said they think the billboard is “derogatory,” and “more like something that is blasphemous, negative.”

Dr. David Wilson, Pastor of South Crest Baptist Church told, “I think the video on that web site is amazing. They’re trying to target people who’ve probably never stepped foot in a church. I look at it as another tool to be used to spread the good news of the gospel of Jesus Christ.”

In an interview with News One, Ashleigh Sawyer, media relations coordinator for Jesus Tattoo, said the organization’s campaign means no harm and that there is no hidden agenda. Moreover, she claims the group is only trying to convey love. “The message is a simple one, Jesus’ love is transformative,” she said. “He loves us unconditionally and no matter what you’ve been marked with, faith in Him and love for others will transform us.”


Clutchettes, do you find the billboard offensive?

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  • I have a good idea for a billboard in Texas that will contain Those words
    “Jesus was a peacemaker he would have hated guns and a humanist,who preached against exclusion therefore,against racism.”

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    Whether you are Christian or not, that billboard single-handedly encapsulates what Jesus’s purpose was: to die on the cross–take all the evil, hate, and other bad attributes of the world so they die with him and rise up to give us all that is good and worthwhile in the world. Not to get preachy but it’s pretty much the following verses in a nutshell–“Come unto me, all ye that labor and are heavy laden, and I will give you rest”–and in turn he will give us his — “For his yoke is easy, and his burden is light.” Feel free to disagree but that’s how I see it.