Study: African Americans Use the Internet As Their First Choice to Find a JobWhen African-Americans are in search for a job the first place they are most likely to begin their search is online a new study says.

Research from the Joint Center for Political and Economic Studies shows that African-Americans are more likely than other group to use the Internet, mobile devices and social media to find a job. The report, “Broadband and Jobs: African-Americans Rely Heavily on Mobile Access and Social Networking in Job Search”, which was funded by the Joyce Foundation, examines how important Internet access is to the job search among African-Americans.

“This study not only underscores the potential of broadband and mobile technologies in driving policy solutions in economically distressed communities, but it also shows the success that African-Americans are having in making the most of digital platforms in finding work. It also tells us that ensuring digital literacy and broadband access and adoption in every community is a worthwhile endeavor that will pay off in real terms,” Joint Center President and CEO Ralph B. Everett in a press statement.

The report also emphasizes that 31% of African-Americans believe that social networking sites are extremely important to their job search. 50% of African-American respondents said that they believe the Internet is very important to their searches compared to 36% of respondents from other racial groups.

The value that African-Americans place on the internet also demonstrates the need to close the digital gap that currently exists.

“With so many employers insisting that job seekers apply for jobs online, online access is essential to finding work. Closing broadband adoption gaps becomes more urgent when society expects people to carry out tasks using the Internet,” John B. Horrigan, Ph.D., Senior Research Fellow at the Joint Center said.

“At the same time, stakeholders must close gaps in digital skills among all online users so that the Internet can help people turn opportunities into positive outcomes.”

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  • Erin Danielle Jones

    I cannot even begin to tell you all how important it is for US to be in higher ranking hiring positions at large named companies. Most of the positions I’ve gotten thus far have been specifically by word of mouth or thru AA friends or acquaintances. Every single time I have recently interviewed and I look at those interviewing me and those within the organizations I am interested in working and I see a low number of US if at all, it shows what could happen if WE were able to move forward if there were more of US in higher ranking hiring positions. It’s really interesting, however it makes sense. The only people that are going to help us is ourselves.

  • Apple

    Probably because don’t have much of a choice and won’t help each other. I can’t tell you how many times I have tried to get in with black people thru networking when they have the power and they wouldn’t help me (and don’t mean get me the Job just look at my résumé in the cyber grave yard of resumes). My own family sometimes! And it’s not like I’m stupid or incapable of learning. But they coworkers will get they whole family/friends who are grossly unqualified hired amd won’t think twice

  • justanotheropinion

    Pls. believe me – I work in the white man’s world of corp Amerikkka. It is never about WHAT you know but WHO you know. I see nothing but son’s of a fellow co-worker, friend of a co-worker or client that comes thru here on internships or entry level jobs. 98% of them are unqualified but because of the connection, they get the job that sets them on the path.

    Of course AA’s primarily use the internet – it’s because we don’t have entre’ into Corp Amerikkka. We don’t already have the business contacts in worthwhile places, we don’t have established black employee’s that are willing to give a recommendation — we don’t have or use or advertise our connections.

    Too many blk folk have made it and don’t want to help anyone behind them. Many blk folk have made it, but not far enuf to effect a change.

    Remember, you have to be TWICE as good to be thought of as half as bad. Make the connect. Play ‘the game’…do what you need to do to at least get in the door.

    But God help you, if you get in the door, best NOT that you shut the door behind you. Remember, “there but before the Grace of God, go I.”.

  • Z

    We should be using a combination of several tools and resources. AAs need to not only establish our own businesses but be willing to network more. Like previous posters have noted, the best jobs are often word of mouth and there are non-black people out there willing to help someone they know, like, and think will do a good job. I know I’ve found out about openings through my networks and have worked to extend my network. I’ve also used recruiters and headhunters as well. I also try to pay it forward by being willing to help those who’ve asked me for help.