A tanning salon based in south Alabama has issued an apology after receiving complaints that a Thanksgiving ad was offensive to Native Americans.
Club Sun Color Studios, in Alabama, advertised its $7.99 spray tan services with an ad featuring a woman dressed as a Native American next to a woman dressed as a pilgrim. Clearly one is more tanned than the other.
“The Indians brought more than just ‘corn’ to the first Thanksgiving, they brought Sexy ‘Color’!” the ad reads.
They had to have known this wasn’t going to end well.
Club Sun’s marketing director, David Arnett, issued an apology after receiving backlash on Facebook and on websites such as Jezebel and Buzzfeed.
“In response to the recent post from Jezebel.com, the ad I created showing a Native American and Pilgrim in costume was in no way intended to be offensive or racist,” he wrote, according to the Star. “I sincerely apologize if it offended anyone. I myself am Native American and I am very proud of my heritage and skin tone. The thought process behind the ad was simply a play on my own sexy ‘color.’ Again, I apologize for any offense and misunderstanding.
As a Native American, you’d think Arnett would have known to at least not use the term “Indian”.
The ad has since been removed from the company’s website and Facebook page.