The Beyhive is in a frenzy.

Overnight,  Beyonce dropped an unexpected album. The self-titled album includes 14 new tracks and is described as a visual album. In her own words, Beyonce discussed why she released the album without any self-promotion:

I feel like right now, people experience music differently. I remember watching Thriller on TV with my family, it was an event, we all sat around the TV and now looking back, I am so happy I was born around that time. I miss that immersive experience. Now, people only listen to a few seconds of a song on their IPODS, they don’t really invest in a whole album. It’s all about the single and the hype. There’s so much that gets between the music, and the artists and the fans. I felt like, I don’t want anybody to give the message when my record is coming out. I just want this to come out when it is ready, and from me to my fans.

I told my team, ‘I want to shoot a video for every song and put them all out at the same time!’ Everyone thought I was crazy, but we’re actually doing it, it’s happening!’

I wanted to make this body of work, and I feel like it’s something that’s lost in pop music. I wanted people to hear things differently and have a first impression. Not just listen to a 10 second clip, but actually be able to see a whole vision of the album. It was important that we made this a movie, we made this an experience.

I wanted everyone to see the whole picture, and to see how personal everything was to me. I will make my best art and just put it out. And that’s why it’s out today!

The album is currently only available on iTunes, but will go to retail on December 21.




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