Electro-pop diva is taking her talents to the makeup industry. Santi White, known on stage as Santigold, is collaborating with Smashbox with an eleven-piece limited-edition collection that hits the market on April 1. Santi says she started developing the line in 2012 and got the idea for a post-apocalyptic theme after it was said the world was allegedly coming to an end.
“We came up with this idea of the Santigolden Age,” says the singer, who translated ancient symbols into seeing-eye nail designs, a gilded pyramid ring that conceals a pot of lipstick, and two eye-shadow compacts featuring her own serpentine artwork on the covers. “I literally handmade a collage, and they let me!”
In an interview with Vogue, Santigold discusses how her interests in a makeup line came about.
Was a makeup collaboration on your wishlist before Smashbox came calling?
It’s interesting because [when] they approached me, I had been sort of griping about certain things in the makeup I wanted. Like eyeliners that don’t come off in a second! Because I sweat—I work it out up there! I like makeup that pops, that doesn’t look like one thing in the stick and then you put it on and it’s the mild version. As a brown-skinned person, there is so much makeup that does not work for me. This collection looks good on all different skin colors, and that was something that was important in designing it. I love playing with color, making art and packaging, so it was right up my alley.
What inspired the wide range of colors in the collection?
The gold and the blue: It’s old Egyptian eyes, Elizabeth Taylor’s Egyptian eyes. I challenged the definition of wearability. I tried to make the eye shadows really wearable across the board, and then do something bold and fun with the eyeliners. They told me, “You can only have two eyeliners.” And I was like, “Well, they better be double-ended!” Because you can’t really tell a story with two.
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