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Natural Haircare Brands

Wearing our natural hair is becoming the norm, which means finding products that work well on our hair is becoming much easier thanks to the good ol’ Internet…and Target!

No, this isn’t a sponsored post, but when we’re in a hair funk, out of our favorite product, or simply pressed to try something new, Target offers a wide selection of natural hair brands to suit all of our needs.

Here are 11:

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  • Grace

    First, thanks Clutch for having a scrolling list instead of one of those lists you have to click through!

    Second, I didn’t even know Camille Rose and KBB were in Target. They are really expanding their brand offerings.

    Third, while I am happy more people will have access to these brands, I am starting to get concerned about the future success of the black owned beauty supply stores that used to be our only on-the-ground source for these products. I will still continue to support the black owned beauty supply stores, but I wonder if these brands will begin to abandon the black owned bss altogether.

    • Amber

      Regarding your third point, I think you can look at these brands being sold in major retailers like Target as a positive for women, like myself, who don’t live near black owned beauty supply stores… so Target is easy access for my life. But I definitely get what you are talking about with black owned stores.

    • JJ truth

      Black owned stores should be supported. But they must realize that they will have to step up their game. It could start by having some one knowledgeable like a natural hair stylist on hand in a consulting capacity to give advice about how to use & customize products for best results. Create natural haircare brochures for special groups like children, patients, thinning hair, seniors etc. These firms can give hair care tips, keep customer lists. Keep customers updated on new products discounts, styling tips, give coupons & let them know about product specials and natural haircare events. This can be done by staying in touch with the manufacturers who always want feedback from the stores they sell to likewise black stores can giver suggestion or response cards to their customers in order toimprove service. Customer service is vital if you want to stay in business. On the ground stores have an advantage over big retailers because they have one on one access to the customer. Big stores are impersonal. Black businesses will have to step up the level of their services though. But its an opportunity to learn from the customers what works to improve the business.

  • Jersey Girl

    On this note, has anyone seen Carol’s Daughter blow dry cream at target? Target has 20% off a lot of these products this week but I can find everything but the blow dry cream. Off to sephora…

  • Megahn

    I went Natural back in December of 2013. I started doing hot oil treatments and deep conditionings on a weekly basis. Both are techniques that I believed helped my hair to start growing.

    However, the best products I have EVER used on my hair are product that is not targeted towards black women commercially ( if you go to hair shows, you see them using it on ethnic hair) and they are Chi ( Eviro, Keratin & Infusion are the 3 big lines) and Biosilk by Farouk Systems. Hands down, the best line of hair care I have ever used including their hair dryers to their flat/curling irons. Neither brands really target women of color but they really need to start. My mother and two sisters have used their products and our hair just went crazy in terms of growth and healthy looking hair.

    I once was a person who wouldn’t dare to use products that didn’t seem “ethnic”. I am ashamed to admit that if the products didn’t have a black woman on the bottle or didn’t mention anything about black hair, I wouldn’t touch it. Going natural has made me totally step outside my comfort zone and experiment with other products

    A good friend of the family is a License Cosmetologist so we go to the beauty store with her that only those with license can go to. It is amazing at the products they have AND the prices. Mazani at a professional beauty store is can run from $10 for shampoo. At Sally’s, it’s $23. I mean, just a complete rip off. She also showed us some of the products that are good for treating hair in general. Paul Michell, something I thought I would never use, is a fantastic line. Aquage is another.

    So I say all of this to say that just because a products says they are for ethnic hair doesn’t mean it will work on all hair types or it’s even for black women. Regardless of who they are targeting, some products takes well to some hair more than others. Use what is best for you and not based on what the labels say or who they target. The only way to ever found out if a product is good or not is by trial and error.

    Also, if you know someone with a cosmetology license that you can have buy products for you at a professional beauty store, ask them to take you with them so you can be exposed to new products you typically can only get at the salon.

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