We’ve got lipo, Botox, butt implants, nose jobs, body lifts, and vajayjay renewals, but could “Cinderella” foot procedures be the next big thing in plastic surgery?

According to the New York Times: yup.

While women’s obsession with sky-high stilettos have caused many to schedule an appointment with their podiatrist to make the pain go away, others are looking to alter their feet so they can fit into uncomfortable, and sometimes damaging, shoes.

After years of seeing patients who wanted him to operate on their feet so they could wear designer shoes, Dr. Ali Sadrieh, of Evo Advanced Foot Surgery in Beverly Hills, decided to capitalize on their obsession.

“Patients would bring in shoes they dreamed of wearing,” he told the New York Times. “On the surface, it looked shallow. But I came to see she needs these shoes to project confidence, they are part of her outside skin. That’s the real world.”

Dr. Sadrieh coined the term, “the Cinderella,” a comprehensive procedure that lets women fit into their most coveted shoes.

“I had never met a patient who asked for a hallux valgus correction with osteotomy and screw fixation,” he explained. “So I decided to create a name that captures the result of the procedure, without all the Latin. The point of the Cinderella: being able to put a shoe on that didn’t fit comfortably before.”

His other popular options: the Perfect 10! (toe-shortening); the Model T (toe-lengthening); and the Foot Tuck (adding fat to the pad of the foot so women can wear stilettos longer).

Dr. Sadrieh isn’t the only one transforming his patients’ feet so they can slip into their heels. Several other podiatrists go to great lengths like using platelet-rich plasma therapy, stem-cell injections, and injectable fillers to heal hammertoes, bunions, and chronic pain. One prominent NYC doctor, Dr. Oliver Zong, has even branded the term “Toebesity” and offers his patients “foot face-lifts and toe tucks.”

Not everyone has jumped on the designer toe bandwagon, however. Dr. Jonathan T. Deland, chief of the foot and ankle service at the Hospital for Special Surgery says, “If we’re just talking about three-and-a-half-inch-heel stilettos that cause pain and if they wear a two-and-a-half-inch heel with no pain, then that’s probably not a good reason to do surgery.”

He adds: “If there was an injection that really worked and that lasted, a lot of good doctors would be using it, because it’s a common problem,” he said. “The answer is, there is not. The patient should ask, ‘Hey, doctor, can you give me the article or the reference that shows long-term follow-up for that procedure?’”

Or…the patient could just buy a bigger shoe.

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