When racism talks, money walks. In response to the Donald Sterling’s racist comments, the majority of the LA Clipper sponsors are jumping ship and ending their relationship with the team.
Here’s a list of companies that have ended their sponsorship:
Like everyone else, Corona is appalled by the comments allegedly made by the owner of the Los Angeles Clippers. These comments run counter to the type of brand Corona aspires to be. Because of this, we are suspending our sponsorship agreement with the Clippers until the NBA completes its investigation.
We trust and respect the NBA’s process to formally investigate the matter, and in the interim, are suspending all team-related marketing activities. We will continue to support our Red Bull athlete, Blake Griffin, his teammates and coaching staff in their pursuit of an NBA title.
CarMax finds the statements attributed to the Clippers’ owner completely unacceptable. These views directly conflict with CarMax’s culture of respect for all individuals. While we have been a proud Clippers sponsor for 9 years and support the team, fans and community, these statements necessitate that CarMax end its sponsorship.
Southern California-based performance water brand, AQUAhydrate:
In the wake of Donald Sterling’s alleged defamatory and intolerable comments we have decided to suspend our sponsorship with the LA Clippers until the NBA completes its investigation. We fully support the players and fans of the LA Clippers and wish them the best in the remainder of the playoffs.
Virgin America and Kia have ended their relationship also.
Car manufacturer Kia is suspending its advertising and sponsorship of the team, CNBC reported.
We deplore the reprehensible comments expressed in the audiotape.
State Farm seems to be on the ‘fence’ and said it is a “taking a pause” in an official statement:
The remarks attributed to the Clippers’ owner are offensive. While those involved sort out the facts, we will be taking a pause in our relationship with the organization. We are monitoring the situation and we’ll continually assess our options. We have a great relationship with Chris Paul and will continue supporting the Born to Assist advertising campaign involving Chris and now other NBA players.
LoanMart posted the following statement on Facebook:
The statements allegedly made by Donald Sterling are completely inconsistent with the views and ethics of the LoanMart organization.
As a result, LoanMart is suspending our advertising and sponsorship activities for the Los Angeles Clippers for the time being and will continue to monitor the situation for further developments. We want to emphasize our continued support for the Clippers players, coaching staff and fans during this difficult time.
Amtrak will monitor their 2014-2015 sponsorship:
Amtrak believes the language used is unacceptable and is inconsistent with our corporate belief to treat everyone with integrity and dignity. Our sponsorship with the LA Clippers expired at the end of the regular season a few weeks ago. As with any sponsorship advertising, some assets remain in market – to that end we are diligently working to remove all sponsorship assets. Moving forward, we will continue to monitor the situation as we look to make decisions about 2014-15 sports marketing sponsorships.
In light of the racist comments allegedly made by the owner of the Los Angeles Clippers, Lumber Liquidators is suspending all planned advertising for the team’s 2014-2015 season until further notice.
A Mercedes-Benz spokeswoman also told The Huffington Post that it “has moved to cease its sponsorship of the Clippers effective immediately.”
Anheuser-Busch, provided the following statement:
As the Official Beer of the NBA, we are disappointed to hear the alleged recent comments attributed to L.A. Clippers owner Donald Sterling. While Anheuser-Busch and Bud Light are not team sponsors of the L.A. Clippers, we fully support the NBA’s efforts to investigate quickly and trust that they will take appropriate action.
Yokohama Tire Corporation:
Yokohama Tire Corporation does not tolerate discrimination in any fashion. The alleged remarks by Los Angeles Clippers owner Donald Sterling are completely unacceptable and we find it necessary to immediately suspend our sponsorship of the organization as a result. We will continue to assess the situation and weigh our options. Meanwhile, we wish to express our continued support to the Clippers players and fans.
Commerce Hotel & Casino:
The Commerce Hotel & Casino has enjoyed being a sponsor of the LA Clippers for the past eighteen years. The arena experience for fans and the reputation the team has maintained is why we have aligned with the franchise. We know the NBA is reviewing the matter and we expect the NBA will quickly provide its findings and explain any action it will take. At this time, we are suspending our relationship with the LA Clippers pending the outcome of that review.
Southern California Ford dealers:
Due to the current circumstances, the Southern California Ford Dealers are suspending their affiliation with the Los Angeles Clippers organization indefinitely. We will continue our support of the Clippers players and fans and wish the team continued success in the playoffs.
Karina Diehl, a spokeswoman for Miller Lite, said the company is “kind of assessing everything right now,” but added that they “aren’t actually an “official sponsor of the team.”
Hit them where it hurts, their pockets.