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Last month, Honey Maid launched a ‘This is Wholesome’ campaign that showcased different types of families, including a single dad and LGBT parents, munching on Teddy Grahams and s’mores. I recall seeing the commercial and thought “Aww, how cute!”

Of course not everyone agreed. Let them tell it, there was nothing “wholesome” about the commercial at all.

But Honey Maid took a clever approach to the negative feedback.

Watch the original commercial and then the response:

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