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Last month, Honey Maid launched a ‘This is Wholesome’ campaign that showcased different types of families, including a single dad and LGBT parents, munching on Teddy Grahams and s’mores. I recall seeing the commercial and thought “Aww, how cute!”

Of course not everyone agreed. Let them tell it, there was nothing “wholesome” about the commercial at all.

But Honey Maid took a clever approach to the negative feedback.

Watch the original commercial and then the response:

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  • that was lovely.

  • straightnochaser

    How beautiful! Way to go Honey Maid! Shake them haters off!

  • Valerie

    Amazing! made me teary eyed

  • Mary Burrell

    This is America folks need to get over themselves.

  • Mary Burrell

    I am surprised they are not tripping about the Swiffer commercial.