Centric, BET Networks’ 24-hour music and entertainment network, unveiled their new partnership with Queen Latifah’s Flavor Unit Entertainment that includes bringing “Single Ladies” to the network, as well as rebranding Centric as the first network designed for the Black woman.
“At more than 10 million strong, and in control of 20 billion dollars in buying power, the African American woman is an increasingly powerful, yet often overlooked consumer,” said Louis Carr, BET Networks President of Broadcast and Media Sales.
“No other network has embraced her with content designed specifically for her– until now. Centric is the first network to deliver the programming that celebrates, inspires and addresses her unique perspective.”
“The Queen Latifah Show” will also begin airing in primetime on Centric.
“We are thrilled to be working once again with Flavor Unit Entertainment and Queen Latifah. She does it all and we are happy to have her join us as a creative force as we continue to grow Centric into a premiere destination for African American women. We couldn’t be more excited about what’s ahead,” said Debra L. Lee, BET Networks Chairman and CEO.