I’m a sucker for high-end grocery stores. The produce looks fresher and the meat doesn’t look “anemic,” plus I prefer the organic stuff over, you know, pesticides and added hormones. But organic isn’t always accessible, let alone affordable.

That’s where Walmart steps in.

Walmart plans to launch the Wild Oats line – a former Whole Foods organic brand that will retail for about 25 percent less than equivalent products while on Walmart’s shelves.

“We’re removing the premium associated with organic groceries,” says Jack L. Sinclair, executive vice president of Walmart U.S.’ grocery division. The Wild Oats organic products will be priced the same as similar non-organic brand-name goods.

Only temporarily, though. According to the NY Times:

…Over at least the next few years, Walmart’s move is likely to raise prices for organic ingredients, which are already going up because of fast-growing consumer demand. Organic food accounted for $29 billion in United States sales in 2012, according to the most recent data, the Organic Trade Association said. Ten years earlier, its sales were $8 billion.

Of course. But the Times does note that Walmart could increase the organic food supply, ultimately bringing prices down.

Walmart will introduce the Wild Oats label to half of its stores in upcoming months before rolling it out to the rest.

Do you eat organic foods? Would you buy them from Walmart?

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