I’m a sucker for high-end grocery stores. The produce looks fresher and the meat doesn’t look “anemic,” plus I prefer the organic stuff over, you know, pesticides and added hormones. But organic isn’t always accessible, let alone affordable.

That’s where Walmart steps in.

Walmart plans to launch the Wild Oats line – a former Whole Foods organic brand that will retail for about 25 percent less than equivalent products while on Walmart’s shelves.

“We’re removing the premium associated with organic groceries,” says Jack L. Sinclair, executive vice president of Walmart U.S.’ grocery division. The Wild Oats organic products will be priced the same as similar non-organic brand-name goods.

Only temporarily, though. According to the NY Times:

…Over at least the next few years, Walmart’s move is likely to raise prices for organic ingredients, which are already going up because of fast-growing consumer demand. Organic food accounted for $29 billion in United States sales in 2012, according to the most recent data, the Organic Trade Association said. Ten years earlier, its sales were $8 billion.

Of course. But the Times does note that Walmart could increase the organic food supply, ultimately bringing prices down.

Walmart will introduce the Wild Oats label to half of its stores in upcoming months before rolling it out to the rest.

Do you eat organic foods? Would you buy them from Walmart?

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  • EbonyLolita

    I’ll see what it’s all about. I’m from NYC and we have Fairway, which is a cross between Whole Foods and Trader Joes. It’s ALL expensive so I need to eat healthier and watch my coins!

  • Mary Burrell

    Everyone can’t afford to shop at high end stores like Whole Foods and Central Market, plus our community needs to be educated about healthy dietary practices, seeing how obesity and diabetes and hypertension and other ailments are hurting us. I know it sounds high minded, but if we could learn to have garden co-opts where the whole community was involved in growing our own vegetables. And starting with myself learn better dietary practices. I know it’s easier said than done. But i love the beautiful produce at Whole Foods and Central Market and i can only splurge every now and then and have fresh produce.

  • Mary Burrell

    Farmers Markets are also a good choice.

  • This is good news. Walmart is an “easy” target but the more organic options the better. Hopefully they will have Freshana Organic Solutions’ products on their shelves soon as well!

  • lorijb

    I don’t buy food there because the lack of organics, I do check and they do have a little more but not enough organic fruits and veggies for me to shop there yet.