COVER LAZ_ JET copy.indd

JET is going fully digital. In a press release this morning, Johnson Publishing Company (JPC), announced that the magazine founded in 1951, will transition to a digital magazine app at the end of June. The company says it’s making the change because of the changing needs of its readers.

From Johnson Publishing:

The new weekly digital magazine app will leverage a variety of storytelling tactics, including video interviews, enhanced digital maps, 3D charts and photography from the JPC archives. Breaking news will be updated daily. The app will be available on all tablet devices and mobile platforms. In addition, JET will publish an annual special print edition.

“Almost 63 years ago, my father, John Johnson, named the publication JET because, as he said in the first issue, ‘In the world today, everything is moving faster. There is more news and far less time to read it,’” said Linda Johnson Rice, chairman of JPC. “He could not have spoken more relevant words today. We are not saying goodbye to JET, we are embracing the future as my father did in 1951 and taking it to the next level.”

“The JET magazine online presence is continuing to grow, and JPC feels strongly we can provide great and timely content to our readers with the first weekly digital magazine app in the African-American space,” said Desiree Rogers, CEO of JPC.

This JET online content will feature strong entertainment news along with politics, pop culture and social issues that impact African-Americans, as well as a new EBONY/JET digital store.

Kyra Kyles, formerly a senior editor of JET magazine and digital managing editor of JETmag.com, has been appointed the digital editorial director for JET online.

My grandmother is going to be pissed.

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  • Von

    Your grandmother should be happy. My mom stopped reading both magazines years ago. It was the ‘grandmothers’ who kept Jet and Ebony in publication because they continued to support the brand even when the brand stopped creating content they could relate to. They tried to cater to them with a few religious topics that they thought would interest them every now and then, but they could see who the magazine became geared to and so why should anyone continue to subscribe to a magazine that rendered them as nonexistent?

    • Brad

      ‘In the world today, everything is moving faster. There is more news and far less time to read it,’”

      I don’t think it is a whole lot more complicated than that.

  • Anthony

    I’ll miss seeing Jet on the newsstand. Time brings about a change.

  • ALM247

    So this is the true reason they gave Mitzi Amy’s job. Why couldn’t they have just kept both women on their staff? Someone could have taken a different editor role. SMH

  • Nia

    This is a far too common occurrence going on with all the technological advances in today’s society. Not just Jet is feeling the pressure but major congolomerates such as Conde Naste are as well. It was bound to happen sooner or later, unfortunately.

  • emmjaepenniman

    Whhaaaatt? Whyyyyy? :-[