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050614 Multicultural Curls

Miss Jessie’s is tapping into a new market with it’s new MultiCultural Curls crème. The product caters to users of mixed heritage with multiple textures, and is formulated for “soft, lightweight, and wash-and-go styling.”

Here’s the product description from Miss Jessie’s website:

Where do you fit in? You are a beautiful mix of different ethnicities but cannot find styling products that work for your unique multi-textured curls. Some products are too heavy and leave your curls oily and weighed down. Other products are just too light. We know your story and share your frustration. Growing up as bi-racial babies, we were always searching for just the right product. Now, we celebrate our mixed race heritage and the curls that come with it. And you can too! Multicultural Curls™ gives your curls uniformity and manageability while at the same time fights frizz and adds just the right amount of super soft hold. Try it and you will love the beautiful curls that were styled with Multicultural Curls™ “The Best Darn MultiCultural Styling Lotion”

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Miss Jessie’s MultiCultural Curls can be purchased online or at select retail outlets.

 

 

 

 

 

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  • Nia

    I was going to go to Miss Jessie’s salon in the city until I saw that they processed most of the people’s hair in their before/after pictures on their website. What happened to embracing the natural hair texture and working with that? I don’t need shingling. All I need is a good two strand twist out!