After much anticipation, Lancome released its first ad featuring Lupita Nyong’o, who was announced as the spokesbeauty for the brand in April. The ad finds the stunning Vogue Magazine cover star showing off her flawless complexion and nude lips in a black halter gown.

It features Lancome’s Teint Idole Ultra 24H in a pale and deep shade, and includes the line “available in 29 shades for all skintones.” By appointing Lupita as the new face and announcing its diverse range of shades, Lancome is clearly going after consumers of color. Will their new marketing strategy work? What do you think, Clutchettes?

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  • OSHH

    I LOVE Lancome and been using their products since my mid twenties, a high quality brand from fragrance to my favorite mascaras……. don’t sleep!

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  • Ms. Vee

    There’s a reason why she is one of my top girl crushes. I mean can you say GAW-gus.

    I see you Lancome Paris…you want some of that sweet black money. Effective marketing. Qusetion is who will fall for it.

  • elsa

    Belle belle belle

  • Valerie