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Just last month,  it was announced that Mathew Knowles would teach a college course on navigating the ropes of the music industry, but before the class can even convene, he’s giving a little preview and dropping some insider knowledge for free. According to Radar Online, Knowles did an interview with Houston radio station 104.1 KRBE’s Roula & Ryan Show in which he basically claimed that Beyoncé and Jay Z used all the hoopla surrounding their alleged marital troubles as a ploy to boost ticket sales for their “On The Run” tour.

While everyone has their theories on the divorce rumblings and what caused Solange to go nuclear in that elevator, Knowles provided some answers of his own that were clearly full of implications.

“I know, because we’ve done this. From experience, there’s a tour going on,” Knowles said. “So you sometimes have to ignite that tour. It’s called a Jedi mind trick. The Jedi mind trick fools you a lot.”

Uh… OK.

When asked if he thought Beyoncé, Jay Z and Solange orchestrated the elevator incident and intentionally leaked the footage, Knowles said, “All I know is the Jedi mind trick. Everyone’s talking about it. Ticket sales went up. Solange’s album sales went up 200%!”

Could this be what Beyoncé meant by, “Sometimes sh*t goes down when it’s a billion dollars on an elevator”? It almost sounds like Knowles was being lowkey facetious. Who knows, but with Beyoncé and her father both dropping these Morse Code-type hints, absolutely no one should be holding their breath for any type of straight-forward explanation to come from this.


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  • Why is he doing this? Is he still angry Beyonce fired him?

  • Mr. Man

    I have no reason not to believe it. After all if you have created a captive audience might as well sell them something while they are there.

  • Child, Please

    I’m not sure whether or not what happened in the elevator was fake; I do believe all parties behaved their usual selves given the circumstances. I do however believe that as much money as “The Carters, Inc.” have that they could’ve hid the footage, considering there are instances where TMZ has sat on footage for months and not released it and the celeb involved knows about it. I don’t think their above marketing off their plight (see Destiny’s Child’s “Survivor” for just one of their examples). But what may be worst in all of this is their child would have to see and hear this one day, despite what they tell her, and she’ll draw her own conclusions.