For years double zeros and size twos dominated the most anticipated and coveted fashion illustration known as fashion week. Normally designers would take a year to release a plus-size version of their pieces, but U.K. brand Evans challenged that notion.

The brand, which has more than 300 stores across the U.K. and Ireland, specializes in providing women with clothing that will celebrate every inch of their curves. They did just that during the plus-size runway show.

Evans premiered its Design Collective, a group of six high-end designer collaborations available specifically for curvy women. The designers included Clements Ribeiro, a former collaborator, Giles Deacon, Hema Kaul, Jamie Wei Huang, Lulu Liu, Vita Gottlieb, and the winners of the CUT For Evans.

Click through the gallery to checkout some of the pieces.

Photos Courtesy of Evans

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  • So, I’m wondering, why is this so long overdue? Who controls the fashion industry that dictates to women who is beautiful? This is a market just waiting for innovative designs for average and plus sized woman. Perhaps things like this will put an end do what size women are worthy enough to design clothing for….

  • Very nice! Inspires me to continue my sewing endeavors.

  • Mary Burrell

    Big girls are pretty and sensual too. They like to look fashionable.I hope there are more of these fashion shows for plus size women. They are goddesses too.