Thanks to the popularity of the “natural hair movement,” women in Kenya find it easy and cost-friendly to rock an au naturale hairdo.
In a recent interview with Voices of America, hair stylist Monica Wamaitha shares her decision to sport her natural tresses. She said, “I decided to go natural because I want to be myself. I don’t want to perm my hair or put weaves because I want to be myself with my natural hair.”
During the course of her natural hair journey, the 22-year-old discovered it is also more affordable. “Maintaining natural hair is cheap as compared to putting chemicals or weaves or anything that’s not natural on my hair,” Wamaitha said.
Like countries across the world, hair care is a billion dollar industry and Kenya is no different.
According to Muli Musyoka, a trichologist who tends to hair and scalp troubles, as a result of products being misused and the continuous hair damage and/ or scalp burns, Kenyan women are doing away with relaxers.
Last year, Mintel, a market research firm, revealed hair relaxer sales in America have declined by 26 percent over the past five years. Researched found nearly 70 percent of Black women now sport a natural look. In addition, “the natural hair trend is driving an increase in sales of styling products such as styling moisturizers, setting lotions, curl creams, pomades, etc., but the increase has caused the relaxer segment to decline in sales,” says Tonya Roberts, multicultural analyst at Mintel.