It is no surprise women often endure sexual or verbal harassment during taxi rides. Stella Mateo, wife of the founder of the New York State Federation of Taxi Drivers, hopes to minimize taxicab harassments, in New York City, with a new livery service called SheTaxis.
SheTaxis, which will be formally called SheRide due to laws in New York City, is a female-specific transportation app. Like other private car services, the app allows women to order a cab via her mobile device. However, how it differs is the app will ask if the customer is a woman. If the response is no, it will then redirect you to an alternative car service. In addition, all the drivers are women.
The service will debut next Tuesday, Sept. 16 in New York City, Westchester county and Long Island. The app will be available in the Apple App Store on its launch date, and will be made available to Android users at a later date.
Mateo, mother of two daughters, wished this were something that was available to help transport her daughters to and from extracurricular activities when they were kids.
Mateo envisions this new app as a way to encourage women to join a male-dominated industry. As stated by the New York Times, of New York City’s 59,999 for-hire drivers of livery cars, green cabs, limousines and luxury sedans, only 2,952 of them (five percent) are women.