As most of the nation’s population tries to make sense of the decision made by he grand jury to not indict Darren Wilson for the shooting death of Michael Brown, other initiatives are taking root in response to what most consider a grossly unfair ruling.

Protestors are now using Twitter, Facebook and Instagram as a tool to convince shoppers to ignore the lure of what has become the biggest shopping day of the year. Most Americans look forward to Black Friday because of the tempting deals and assortment of goodies on display. But two hashtags (#BoycottBlackFriday and #BlackoutFriday) have been developed to help dissuade potential shoppers from indulging this year- to send the message of solidarity among those who are strongly against the grand jury’s decision to let Wilson walk.

So far, the hashtags and the concept behind them are gaining an increasing number of supporters, as people are retweeting and sharing on their timelines to help promote the idea of turning against the establishments that are mostly run by wealthy white entrepreneurs. But most importantly it is demonstrative of the break down of race relations that continues to cripple the nation.

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