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As we reported recently – TIME magazine included the word “feminist” in their selected list of words that qualify for banishment in 2015. The annual poll is usually an opportunity for readers to sift through the options and happily pick the guiltiest of the bunch.

But the idea of punishing the word “feminist” due to excessive usage because its users are obsessed with what they think it means did not go over well with the general public. Turns out, people are quite possessive when it comes to the reverence “feminist” evokes – no matter how carelessly the word is thrown around.

Nancy Gibbs, Time’s managing editor was forced to acknowledge that perhaps nominating the word “feminist” for extinction was not the best idea.

She issued a public apology to help assuage the fiery critics:

TIME apologizes for the execution of this poll; the word feminist should not have been included in a list of words to ban. While we meant to invite debate about some ways the word was used this year, that nuance was lost, we regret that its inclusion has become a distraction from the important debate over equality and justice.

So the people have spoken! The word “feminist” cannot and should not be disrespected for the purpose of making a point. It was still ballsy for Time magazine to “going there” despite the expected backlash.

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