Our fleet's on fleek. pic.twitter.com/GoeDrd9YuT
— JetBlue Airways (@JetBlue) February 23, 2015
Nowadays, brands are making fools of themselves online by using slang terms and trying to appeal to a younger crowd. From ‘fleek’ to ‘bae’, companies like JetBlue and Taco Bell seem to think by talking like ‘millennials’ they’ll attract more consumers. What they don’t realize, is that people are actually laughing at them.
A recent New York Times article delved into the art of slang and even posted a quiz for its readers. Do people really know what ‘bae’ or ‘fleek’ means? Hell, I didn’t know what being on ‘fleek’ meant until a couple of months ago. And now I wish it would die a fast death, right along with ‘bae.’
From NY Times:
Yolo. Rekt. Bae. Xans. Lordt. Every era has its own version of emerging language, and the new words and phrases of our time tend to spring from the Internet – from emails, texts, tweets and other rapid-fire, written communication.
They’re often acronyms or abbreviations. Some become enduring parts of communication – as O.K., P.S. and R.S.V.P. did, from earlier times – while others flare briefly and then fade.
The quiz consists of words such as ‘yolo’ and of course ‘fleek.’
After each question is answered, an example of how mainstream used it is shown:
FOX NEWS FIRST: Yolo! Clintons to keep taking foreign funds http://t.co/M2T4SCbVlW
— Fox News Politics (@foxnewspolitics) February 20, 2015
Pancakes on fleek.
— IHOP (@IHOP) October 21, 2014
Honestly, as I took the quiz, I noticed a few words I had no clue as to what they meant.