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Juice bars have been popping up all over the country, and it seems like you can’t walk through a grocery store without seeing tiny bottles of green juice. But what exactly is this latest nutritional trend all about? To answer all our juicing questions, Clutch consulted with Danielle Sobel, owner of the Austin, Texas-based Juice Society. Sobel began her own business after seeing how consuming juices helped her troubled skin and migraines.

What is juicing? And how is this any different from smoothies?

“Juicing is the process of extracting the nutrients, enzymes, vitamins and minerals from the produce while stripping away the insoluble fiber or pulp,” says Sobel, a graduate of the Institute of Integrative Nutrition. “This means you’re left with a nutrient-dense liquid that is easily digested and absorbed into the bloodstream. On the flip side, a smoothie blends the produce and retains both the insoluble and soluble fiber. Because smoothies retain insoluble fiber, some of the nutrients attach to the fiber and are carried out of the body therefore fewer nutrients are absorbed. Juices enable you to consume a larger volume of fruits and vegetables per serving versus a smoothie.”

“Even if you already lead a healthy lifestyle, juicing can give you that extra boost you need to flush out toxins and reboot your system,” she says. Juicing is very safe, however it’s not recommended for pregnant or nursing women. If you have any medical issues or conditions, Sobel advises that you check with a doctor before incorporating this into your diet.

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