Lane Bryant is going after competitors with the launch of their new #ImNoAngel campaign. The hashtag, which blatantly takes a jab at Victoria’s Secret, is to promote its new line of lingerie for full-figured women. But some seem to think the hashtag and it’s jab at the other company defeats the purpose of highlighting curvier women.

“Our ‘#ImNoAngel’ campaign is designed to empower ALL women to love every part of herself,” said Lane Bryant CEO and President, Linda Heasley. “Lane Bryant firmly believes that she is sexy and we want to encourage her to confidently show it, in her own way.”

Lane Bryant’s new line of products under their Cacique line will of course be modeled by plus-sized (or in my world ‘women who look regular’) models. What’s amazing is that the models look to range from size 12-14, but they’re all still have ‘proper’ proportions, you know, to be a model.Tall. Flat stomachs. Hips. Full breasts.

Can I get at least one woman who’s shaped like an upside-down triangle? Or someone with no hips?

Although praising curves are cool, curves are also diverse. Not every woman a size 12+ is shaped the same, Lane Bryant would have you believe.

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  • I think these ads are actually insulting to women. The #iamnoangel hashtag puts the curvy girl almost in a negative light. Being an angel has a connotation of being sweet and enduring. This is not a good way to promote any woman’s self esteem. It potentially conveys the idea that curvy girls aren’t sweet and enduring and they aren’t like the girls who are called “angels” (thin girls). Nice try, but I think LB missed the mark. They need a new way to pitch their undies.

  • stephen frank

    This is a good start

  • tiztiz

    Hey i had no problem with it.
    I love all of it…

    • Me too! No campaign is ever going to fully capture all women. I’m happy that at least Lane Bryant did something different.