Lane Bryant is going after competitors with the launch of their new #ImNoAngel campaign. The hashtag, which blatantly takes a jab at Victoria’s Secret, is to promote its new line of lingerie for full-figured women. But some seem to think the hashtag and it’s jab at the other company defeats the purpose of highlighting curvier women.

“Our ‘#ImNoAngel’ campaign is designed to empower ALL women to love every part of herself,” said Lane Bryant CEO and President, Linda Heasley. “Lane Bryant firmly believes that she is sexy and we want to encourage her to confidently show it, in her own way.”

Lane Bryant’s new line of products under their Cacique line will of course be modeled by plus-sized (or in my world ‘women who look regular’) models. What’s amazing is that the models look to range from size 12-14, but they’re all still have ‘proper’ proportions, you know, to be a model.Tall. Flat stomachs. Hips. Full breasts.

Can I get at least one woman who’s shaped like an upside-down triangle? Or someone with no hips?

Although praising curves are cool, curves are also diverse. Not every woman a size 12+ is shaped the same, Lane Bryant would have you believe.

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